Scaling B2B Export Inquiries for Handcrafted Carpets via Global Search Optimization
Mirzapur / Bhadohi Belt • 6 Months
Paliram Carpets produced world-class hand-knotted and tufted carpets but had zero organic presence when overseas commercial procurement agents, interior designers, and wholesalers searched Google in the US and Europe. They were completely reliant on seasonal exhibition stalls and local agents.
We executed a comprehensive B2B search architecture: redesigned their product catalog on clean semantic HTML, targeted high-intent international procurement keywords, structured technical yarn/knot-count specifications, and implemented B2B Organization schema.
Eliminated legacy code bloat, created dedicated material guides for New Zealand wool and viscose blends, optimized high-res weave texture photography with fast WebP compression, and established authoritative B2B trade citations.
Established organic Page-1 Google visibility for target wholesale queries, resulting in consistent, qualified international sample orders and recurring export inquiries.